Organisations and institutions have a need for advertising and marketing to introduce and promote their objectives, products or projects. The importance of advertising and promotion has increased further with the rapidly changing and improving technologies, various platforms of communication and increasing competition. In the current ever-competitive market, “correct placement and good marketing” is necessary to ensure the product, brand or organisation becomes visible and stands in the forefront. Ensuring the correct placement/marketing begins with understanding the culture and values of the brand, product or project. Just like selecting outfits best suited to our body shape and which reflect our personality, marketing plans should also be tailored to the correctly reflect the structure and culture of the organisation and product. Focusing its efforts to understanding your organisation, brand and products, we aim to meet your expectations to target the right audience by utilising the ever-changing and developing platforms for marketing and communication tools creatively, with the right planning, timing and budget to suit client needs. Gaye Akay Advertising Agency, the solution partner for all your advertising needs, is a boutique agency, established under the Akay Group.